BUT2 Techniques de commercialisation - Marketing et management du point de vente

BUT (University technology degree)
Techniques de commercialisation
Full-time academic programmes
Professional training contract
Work-study programme
Life-long learning
French
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Information

Présentation

Career Opportunities

Career prospects

Adjoints aux managers, directeurs ou responsables marketing, communication ou stratégie commerciale
Chef de projet
Assistant export
Chargé de clientèle
Community manager
Commercial
Responsable de magasin
Assistant marketing
Assistant chef de produit
Assistant chef de publicité

Fees and scholarships

The amounts may vary depending on the programme and your personal circumstances.

Admission

Capacity

Available Places

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Programme
Subjects ECTS Semestre Lecture directed study practical class Lecture/directed study Lecture/practical class directed study/practical class distance-learning course Project Supervised studies
UE3.1 - Marketing : Construire les actions marketing Semestre 1 19 81 15
UE4.1 - Marketing : Conduire les actions marketing Semestre 2 2.5 26.5 13
Subjects ECTS Semestre Lecture directed study practical class Lecture/directed study Lecture/practical class directed study/practical class distance-learning course Project Supervised studies
UE3.2 - Vente : Vendre une offre commerciale Semestre 1 6 45.5 25
UE4.2 - Vente : Vendre une offre commerciale Semestre 2 2 9.5 25
Subjects ECTS Semestre Lecture directed study practical class Lecture/directed study Lecture/practical class directed study/practical class distance-learning course Project Supervised studies
UE3.3 - Communication commerciale : Communiquer l'offre commerciale Semestre 1 13 45 20
UE4.3 - Communication commerciale : Communiquer l'offre commerciale Semestre 2 2 12 22.5
Subjects ECTS Semestre Lecture directed study practical class Lecture/directed study Lecture/practical class directed study/practical class distance-learning course Project Supervised studies
UE3.4 - Management : Manager une équipe commerciale sur un espace de vente Semestre 1 2 29.5 8
UE4.4 - Management : Manager une équipe commerciale sur un espace de vente Semestre 2 0.5 19.5 18.5
Subjects ECTS Semestre Lecture directed study practical class Lecture/directed study Lecture/practical class directed study/practical class distance-learning course Project Supervised studies
UE3.5 - Retail marketing : Piloter un espace de vente Semestre 1 2 29.5 7.5
UE4.5 - Retail marketing : Piloter un espace de vente Semestre 2 0.5 39.5 13.5

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